The transfer of Apple computers on the Intel processor architecture enabled replacing of an expensive and stylish Mac with a low-end option of MacOSX@PC. This is how Mac became an ordinary mortal. It became cost-efficient to trade one’s iMac 20″ ($1500 +) for the most up-to-date PC ($800-) with MacOSX plus an optional monitor.
The decision to substitute the processor was made with participation of other companies making their influence through the share system. Among those who weaved the shroud for Apple’s hardware line, there was also the OS monopolist, Microsoft.
Thus, the ideology of Apple computers has changed, and it has become possible since ‘the new time’ to simultaneously use two antipodal operating systems - MacOSX and Windows. With all due respect to Apple, it is hard to believe that they will risk driving the importance of usability into an average user’s head and compete in the already established OS market bringing the operating systems together. Just imagine that applications will become totally transferable. It contradicts Apple’s interests and is knowingly a losing option; however, the option to stay on its own architecture is also too limited and, probably, deadlocked.
In the beginning of this decade, Mas passed the sales torch to iPod, so the open strategy issue is currently a minor one.
